White Paper: A Guide to 21st Century Networking

Networking always has been and always will remain important in business.

However:

  • How networks are constructed has changed
  • How we network has changed
  • How you go about creating value has changed
  • How you scale your network has changed

And these things are changing fast.

Unfortunately, not enough of the thinking in business has changed, and the tools that we have are no longer fit for purpose. We need a new approach for the 21st century. While social networks are playing an increasingly important role in how business is done, we have a poor understanding of how they work. The same is true of building human social networks to help you achieve your business goals.

What you will learn

In this white paper we are going to introduce you to the world of network science and explore how it can change your behaviour to significantly improve your results.

Network science is not a new discipline, but recent findings coupled with an ever changing business landscape has challenged many of the core principles of relationship building, and offers invaluable advice that, until now, business has largely ignored.

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Turning theory into action… what to read next!

NetworkingHandbook-WEBThe follow-up to this white paper – The 21st Century Networking Handbook – takes the learnings from network science and shows you how to create a step-by-step actionable strategy for making your network work for you. Read more and download your copy here.

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