Creative decision-making: How we decide what to write about

By Ross Coverdale

If you’ve been following our content outputs over the course of this year you may have noticed that we’re taking a slightly different approach to a recruitment blog.

You don’t have to look far to find plenty of advice around how to write a CV, what to wear to your next job interview, how to maintain healthy work-life balance, and so on.

While these are interesting areas to discuss, and they’re very obviously relevant to us and our customers, we figured we could do better – after all, this sort of stuff is being covered by lots of people all over the world – so after a lot of experimentation, research, and speaking to people in our marketplace, we’re on a new track that offers something new to the recruitment space.

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We want to share our knowledge, our experiences, and our insight in a way that adds value – The 21st Century Networking Handbook is just one example of this value-add approach.


This doodle by Scott Torrance takes you through our idea-generation process (click to expand):

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We’ll be sharing more insight into our process over the next few weeks – make sure you subscribe to get the next installment delivered to your inbox.

We want your opinions!

What’s important for us is constantly challenging ourselves, in our ideas and in the way that we deliver those ideas – and we can only do this by listening to our audience!

We’d love your feedback – say hello on Twitter, or leave us a comment below.

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